Todays post is not exactly something new, but it was so tempting to write about Cola Light in this heat:) We apologize to all the Coca Cola haters. And before all we must say that this is no way a Coca Cola add (they are the most recognisable brand in the world, so probably they don't need our PR, anyway:)
But we love, love, <3 the campaign they have made with Chanel's head Karl Lagerfeld in spring this year. Personally fans of this beverage, it's not just the fact that Cola Light is coming in stylish packs. We love the idea and creativity of this campaign: Chanel a symbol of elegance & a charismatic designer of exclusive fashion and a Coca Cola: the drink of everyone. But their long history, tradition and fame make these two so similar. The campaign is called Love it Light and includes design elements that are signature Lagerfeld/Chanel. Enough said, just look at the photos:)
The campaign started actually last year. And here is an add from last years cooperation.
And remember everything is temporary, Coca Cola is always:)
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Mu & Lilo
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